‘Raving Fan’ is a term coined by Ken Blanchard to describe a customer who is floored or overwhelmed by a business that they go about telling everyone about the exceptional experience and customer service they received from that particular business.
Raving fans are more than just customers. They are highly connected or engaged with everything your business does. This could be writing an article about a particular product or service or sharing your posts.
Raving fans are of two types – good fans and bad fans. The bad fans will rave about how bad their experience has been with your brand. This can hurt your business. However, when it comes to good raving fans, they will only say good things about your brand, which can have a positive impact on your business.
If you’re looking to convert your learners into raving fans, here are some simple ways to easily make learner fans.
12 Simple Ways to Convert Your Learners into Raving Fans
1. Focus on Your Customer Experience
One of the most important things to focus on is your customer experience. How you make your clients or customers feel throughout their journey with your brand is important. You must ensure that you’re creating the best and most memorable experience for your learners. It’s only when your learners will have a great customer experience will they go about talking about you.
2. Map Your Learners Journey
To develop and sell courses, you must know what your learners go through. This helps because only when you support and understand them will they positively speak about your brand.
3. Add Additional Value
One of the best ways to convert your learners into raving fans is to always give them more than expected. Some way you could go about doing this is by adding additional value to the courses. For example, creating a community, additional modules, and free Q&A calls are some ways you could add additional value to your offerings.
4. Get Feedback
Another fantastic way to create raving fans is to listen to your learners. You must always gather and apply feedback. Only when you get feedback will you be able to improve and serve your students better.
5. Consistently Update Your Course
Ensure that you’re updating your courses at least once a year. When you update your courses, it shows your learners that you care about them. It shows that you are interested in giving them the most updated information even after they have purchased the course. Hence, make sure that all your courses are updated on time if you’re looking to turn your learners into raving fans.
6. Create A Community
Go ahead and create a community so that your learners can get value out of it. Create a community that they adore and love. Creating a community is a great way to convert your learners into fans.
7. Connect With Your Learners
Social media platforms are a great way to connect with your students. Ensure that you update all your social media links in your courses and set up automated emails to remind your students to stay connected.
8. Send Discounts and Exclusive Content
Convert your learners into fans by starting a VIP email list for students; these are the ones who have bought your course. When you have a list set up, you can send them discounts and exclusive content that will impress them. It’s a great way of attracting and enticing them to purchase your courses.
9. Build a Relationship with Your Students
There are so many different ways you could go about building a relationship with your students. Building a relationship with your students is important to create raving fans. Share your life with your students and show them that they matter. Share simple things like preparing coffee or a normal day at work. These small details let your students feel connected to you even if they’ve never met you. Giving your students a sneak peek into your life is one of the best strategies to connect with them.
10. Feature Students in Testimonial Videos
This is one of the best things you could do when trying to create learner fans. Gather success stories or testimonials from your learners and share them in the best way possible. Featuring your students in content like this will show them that they matter to you. It’s also a great way to bring about healthy competition among your students. Testimonial videos are a great way to promote your business, and there’s no better way than getting your students to feature in your videos.
11. Brand Ambassador Program
With brand ambassador programs, you allow a few learners to promote your brand. So, they are like cheerleaders for your brand. Encourage your students to tell their friends about your brand, post on social media, and also make videos about what they like about your course or business.
12. Encourage Students to Re-Watch Your Content
This can be a very beneficial strategy that you can use to create raving fans. You must encourage your students to re-watch or go through your course materials to make them feel connected to you. It’s a great way to make your students feel like they know you. Always recommend re-watching certain modules in your live chats or community.
Building raving fans is always a great way to build a sustainable business. Having a good number of loyal customers is enough to keep your business running for the rest of your life. It’s unnecessary to implement all of the above ideas, but pick a few that work for you best. Remember, not everything works for everyone, so choose a strategy that will give you results. Creating raving fans will take time, but with the right mindset, strategy, dedication, and patience, you will be able to convert your learners into fans.
Ready to create your own raving fans? Check out which platform is the best for you here!
